Organizing a Blog Tour or "Hi, I'm Julie, your cruise director"

[valarltd]

I volunteered to organize a Blog Tour last night.

I know I have people on my flist who have done this.
I was wondering, is it more effective to start with a small group and blog on each other's blogs? Or to take it out to bigger public blogs like a roadshow?
Or both?

Comments

[moons-storm.livejournal.com]

In our experience, limiting a blog tour to 5-7 days is a good idea. Readers get bored quickly, and it's a lot harder to come up with dozens of posts that are relevant and interesting.

The best thing is to try and book slots on popular genre blogs. Author blogs are fine if the author has a large following on their blog. Some of the blogs, though, book weeks or months in advance. :) So, if this is your first blog tour, I'd say do 7 days, book 4 genre blogs and host on 3 author blogs. It would keep the pressure down a bit, but give you the exposure you're looking for.