Organizing a Blog Tour or "Hi, I'm Julie, your cruise director"

[valarltd]

I volunteered to organize a Blog Tour last night.

I know I have people on my flist who have done this.
I was wondering, is it more effective to start with a small group and blog on each other's blogs? Or to take it out to bigger public blogs like a roadshow?
Or both?

Comments

[m-barnette.livejournal.com]

A tour that hits some of the bigger blogs gains more notice than a bunch of authors circulating along their own blogs. The object of a blog tour is to gain new readers for the authors involved and the -best- way to do that is to bring in new readers from other blogs. Otherwise you wind up sharing the same bunch of readers rather than finding totally new people interested in the books you write.