valarltd: (aisha)
[personal profile] valarltd
Promo Question:
I'm doing a Fill and Thrill promotion, because I have a con over Easter weekend. With each book purchased, the customer gets a plastic egg.
There are goodies in the egg.

I'm thinking a 10% next purchase coupon, redeemable online or immediately (not for the book they just bought but on the next one).
Candy in all of them.

There should be something else.
A token to claim a grab-bag in some of them?
A coupon for a free paperback or ebook?
A flash drive with all the InkySooky backlist?
One with my backlist?
What would you, con-going book-buyers want?

The D-Man Checks in

Date: 2015-03-25 09:24 am (UTC)
From: (Anonymous)
T-Shirts.

These walking billboards get your brand & logo noticed.
No telling where a single wearer might take one where it (and your logo) will be seen & maybe/likely draw interest. A simple trip to the local supermarket could get the notice of dozens if not 100's of casual on-lookers in must a matter of hours... nevermind a whole day out after the market; to the movies, mall, BOOK STORE, eatery, etc. If just 5% of those on-lookers click on your website, you just increased your potential consumer base & buzz by how much? (Correct answer: More then you had before.)

Re: The D-Man Checks in

Date: 2015-03-25 03:24 pm (UTC)
From: [identity profile] valarltd.livejournal.com
We're on a VERY limited budget and a one-week time frame. The baseline $9 shirt from VistaPrint is beyond us.

Besides when was the last time you checked something from a t-shirt? I never have.

Re: The D-Man Checks in

Date: 2015-03-31 01:31 am (UTC)
From: (Anonymous)
Scored a part-time summer job off a T-shirt advert...

Found my favorite jap-anime store off a T-shirt advert...

Found 2 BDSM websites off a T-shirt advert...

Attended a comic book & card collector's convention I never would have known about, except for noticing a T-shirt walking around on a pretty girl in the local mall.

(You, my dear, are not a guy; almost by definition, "A person suffering from a case of mild to severe testosterone-poisoning, who will [is programmed by Nature to] notice & commit to short or long-term memory anything with tits.")

Re: The D-Man Checks in

Date: 2015-04-02 01:05 am (UTC)
From: [identity profile] valarltd.livejournal.com
Again, budget. So far, I spent $4 on the promo: for plastic eggs and paper bags. Everything we're putting in is something I already had.

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